Adi and his big cock proudly poses for G&W magazine, the ultimate South African lifestyle magazine for the European market.
G&W is available on all First- and Business-Class sections of South African Airways, Swiss Air, Lufthansa, British Airways, Virgin Atlantic, Air Mauritius and Air Seychelles for all direct flights from Europe (UK and Germany) to Southern Africa.
It is one of the best profile pieces on Adi to date, captures his personality and style really well.
"This is just the kind of thing that has made Adi Badenhorst a household name. That is, if your household is into drinking some of the most unique and interesting wines made in South Africa."
"Both ranges have possibly the most distinctive and quirky label design of any South African wine. If you have seen a bottle you will not forget it and rightly so because the label is an important symbol of recognition in the modern, saturated market."
"Walking through the cellar, the barrels have some pretty interesting names written on them in chalk, like “007 / Licence to Kill” and amusingly, “Dodgy.” Nothing seems to be done by convention here, which probably explains why his wines stand out so much."
"Family is definitely a priority for him. “Work and life are hard to separate,” he says, and then gestures around him, “Here it all mingles, as it should.” He looks off into the distance. “The intermingling destinies of man and vine,” he adds rather profoundly, contemplating a second before bursting into laughter."
